How to Pick the Perfect Fractional CMO for Your Business

So you're in the market for a Chief Marketing Officer (CMO) but don't want to commit to a full-time hire? You need strategic marketing guidance to help your brand grow. You likely have a marketing team in place, but you aren’t comfortable with your results. Are we in the right market? Who are our best consumers? What’s our long-range brand strategy and how do we get there? We are project focused and don’t really have a strategy.

Consider a fractional CMO - the flexible and strategic marketing guide that can help steer your business in the right direction without the hefty price tag of a full-time CMO.

CMO’s come in all different shapes, sizes, and backgrounds. We tend to have a depth of experience in one of 3 specific areas, with a breadth across the rest. So, what does your company need most, right now?

Demand Generation: These pros know how to drum up interest and demand.

Corporate and Brand Strategy: Creating killer strategies to boost your brand's visibility and impact.

Building Revenue and Market Share: Turning marketing initiatives into revenue streams with creative flair and executional excellence.

Timing is Everything: You may not need another Senior Team member, yet. Want the expertise without the leadership team bloat? A fractional CMO may be your answer. No need to bulk up your top-tier management when you can bring in outside guidance for the win.

There are some key skills you cannot live without, right now. That junior marketing team is good. They are enthusiastic, and have a good knowledge base in certain areas. But you need a leader who has these Skills You Can't Do Without:

Thinking Big: Strategic planning to take your marketing to the next level.

Setting the Vision: Painting the picture of where your marketing ship is sailing.

Data Diving and Trend Surfing: Analyzing market data to make smart decisions.

Creative Juices Flowing: Dreaming up fresh and engaging campaigns.

Team Players and Communication Champs: Working seamlessly with your team and getting the message out there.Making sure everyone on the team is on the same page with your brand and messaging.

Finding the right fractional CMO can change your business, giving you that expert marketing guidance without the full-time commitment. By nailing down the key skills you need, considering the timing, and finding the expert that fits your culture, you'll be well on your way to marketing success with your new fractional CMO along to guide you.