The Proof

My resume' is packed with experience building some of the world's best-known brands to drive brand affinity, revenue and customer growth. Take a look at a few recent examples.

Brand Transformation

Integrated B2C brand positioning into complementary B2B business for a global consumer electronics company. Exceeded all targets for lead generation, qualified pipeline metrics, and revenue for this Global OEM Tier 1 supplier. Success framework: Brand strategy, thought leadership, integrated marketing communications, event marketing.

Thought Leadership

Repositioned B2B brand in crowded technical OEM marketplace by delivering a thought leadership content plan to tell technology, brand, and employer-of-choice stories to highly targeted audience. Delivered 3-year profitable revenue growth of over 50% as well as above target follower growth, engagement metrics, and qualified leads.Success framework: Content planning, integrated marketing, content creation, media planning, social and web distribution

Start-up Positioning

Developed both brand and product positioning strategies for this B2B tech start-up in the trucking business. Established base marketing plans including spending and tactic options for beginning-stage business launch. Led to successful product launch into international OEM and national shipping companies in a direct B2B selling model.Success framework: Brand positioning, product positioning, integrated marketing planning, and content creation.

Marketing Ops Transformation

The goal was a 20% cost savings and 30% efficiency/capacity gain. Conducted extensive marketing process and role assessment to identify areas for efficiency gain. Developed detailed process maps, implemented MarTech for project management, and reorganized the group under updated role charters and management structure. All goals achieved. Success framework: Marketing ops model, Lean and Agile process improvement, training, and change management.